I’ve been helping a friend set up an online store, and we recently reached the point where the basic templates weren’t giving us enough flexibility. While looking into custom ecommerce web design services, we started discussing how customers would search for products, compare options, and complete their orders. We’re mainly interested in making navigation simple, keeping product pages clear, and making checkout easy on mobile devices. At the same time, we don’t want to add features just because they sound useful. For those who have built an online store, how did you decide which custom features were actually necessary?
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